What are the Services Offered in an Outbound Call Center?

An outbound call center is one in which a call center agent makes an outgoing call to customers. An agent contacts a business establishment in behalf of the client for the purposes of helping them contact new customers, contacting existing clients more often to maintain good relationship, selling products or services, following up payment of bills, setting an appointment, fund raising, and a lot more. An agent may also contact a household member for the purpose of market research or political survey.

Outsourcing outbound call center service is very much helpful for your business. It is cost-efficient and helps you achieve profitable and long term relationships with your customers. It helps your business focus on your core capabilities and provides bottom line benefits.

The following are some of the services offered in an outbound call center:

• Appointment Setting Service – Helps companies increase their sales by cold calling and setting qualified appointments. An agent calls a predetermined number of prospective customers and he or she is responsible for engaging the lead by introducing to them the goods and services of the company. The agent's ultimate goal is to set up a call or meeting between the potential customer and a sales representative.
• Customer Acquisition – It is the sales and marketing process of obtaining new customers, and converting existing prospects into new customers. It manages customer prospects and inquiries, generally generated by a variety of marketing techniques.
• Customer Retention – Keep the company's customers and retain their revenue contribution. It aims to prevent customers from defecting to alternative brands or from going to the competitors. It costs less to keep an existing customer than to acquire a new one, thus having a customer retention service for your business is very helpful.
• Lead Generation – A marketing term that refers to the generation of prospective consumer's interest or inquiry into a business' products or services for a variety of purposes. It is a sign-up for an advertiser offer that includes contact information and sometimes demographic information.
• Market Research or Political Surveys - Gather specific data from consumers and business groups for the purpose of marketing. A survey will ask a series of questions that require answers from these groups which are then analyzed at the end of the survey when participant level has been reached. Questions are asked about buying behaviors, attitudes towards trends and/or products, preferences in shopping experiences, political views, etc.
• Mail Follow Up – A combination of email follow up and phone call is an effective tool for reminding the customers, invigorating relationship with them, and clearing the queries from the prospects.
• Accounts Receivable Management – Handles collection, settle bills and other unpaid obligations. In the accounting system, the entries in the accounts receivable ledger represent amounts of money you are owed. These amounts are usually of the sale of assets or for services you have provided.

When outsourcing outbound services, make sure you choose the right company that has a team of agents who have extensive experience in this type of industry. It is also important that this call center company provides services with innovative setup and equipped with all the latest technologies that would enable your business to boost sales and conversions for your products and services.