Communication is the art of exchanging information and ideas in everything we do. It is a two-way process that needs good listening and presenting skills. It could be spoken through telephones, computers, face-to-face conversations, small or large meetings or discussions. It could be written through cellphones, internet, letters or cards. It could also be viewed through videos, DVDs, or filmed presentations. There are different types of communications, but the most important thing that you need to consider is how to communicate effectively. Even when we are not talking, our gestures and facial expressions exhibit non-verbal communication and sometimes it can be more powerful and real than actual words spoken. You can tell a person's emotion by the look in his eyes, his hand movements and general body posture. You can determine as well the person's emotion on the other line when talking over the telephone.

Establishing an effective conversation over the phone is very important and it plays a crucial role in business particularly in appointment setting. Good communication skills are important in appointment setting, yet, it does not matter how eloquent or good-looking you are if you never get the chance to compose yourself in front of a prospect, either in person or over the phone. An enthusiastic condition of a warm and friendly conversation by the tonal quality of your voice should be initiated when making cold calls. While it is easy to just pick up the phone and make cold calls, but making calls without preparation or strategy will yield poor results.